23andMe Ancestry Product Writing

I write for the 23andMe ancestry product, from descriptions of ancestral populations to educational vignettes on each Ancestry Detail report.

Recently, I led an effort to improve our ancestry report for Caribbean and Latin American customers.
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I’ve written all ancestry population descriptions, found just below the header image on each Ancestry Detail report.
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In this video, I’ve highlighted the educational vignettes on the “French & German” ancestry detail report:

Here is an example of text in which I describe how the ancestry algorithm works for customers:

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